BOSU Fitness
www.bosufitness.com
IDEAS:
A digital hub for the BOSU® community was created to develop relationships and as an invaluable resource for consumers seeking to expand their knowledge.
DESIGN:
The BOSU® demographic is not limited to a specific age group, gender, or ethnicity. The site design was given an innovative hi-tech theme that compliments the level of complexity that goes into their products.
CODE:
- XHTML / CSS ( web standards )
- RSS
- PHP / MySQL
- Adobe Flash
- Adobe Contribute 3
Photography:
The photography studio was set up to create a serene, spiritual scene. sooting digital raw files allowed us to take over 1000 shots with the ability to change settings such as exposure and lighting temperature at a later time.
Community:
BOSU® inventor David Weck has complete creative control to his blogg and community center. The community section holds the longest session times and is the second most popular site entrance. This section is being bookmarked and is a great source of google food.
Content Management System:
In depth knowledge of Adobe Contribute 3 allowed me to create, fool proof templates for the client to use Through template parameters or variables the client is able to affect the dynamic state of navigation.
Search Engine Optimization:
The site architecture was developed to optimize search engine results. Each page was created to capture hits from specific key words like Balance Training or Core Training. Each page was tested for meta tag length and relativity to page content. I created a very unique experience on the index page that combines Flash animation and XHTML content for spider-able content.